New Image Youth Center
New Image Youth Center (NIYC) is a non-profit organization established in 2004 in Parramore community, Orlando. Its mission is to change the path of at-risk youth through education and example.
I was volunteering with Ad2Orlando public service team consisting of six members. My role was to design and develop the website alongside one other member.
NIYC wants a redesign of their website to attract donations. They also want their website to reflect their story and the work they do.
NIYC wants to target donors in the community with a special focus on corporate donors.
As a team, we first evaluated their existing website to determine the problems. Then we came up with the following list
In addition, we planned on fixing the problems we found during usability evaluation.
We wanted to give the website a modern look. So, we chose two san-serif fonts that paired well together. Montserrat was chosen for the geometric simplicity of its letters, especially the capitals. We chose Open Sans for body copy as it has excellent legibility characteristics in its letter forms. For the storybook, we used Permanent marker as display text to give it a handwritten look.
As a team, we had to come up with the content for the storybook. So, we decided to come up with surveys for each age group at NIYC. We wanted to capture the personality and interests of the kids there. We also wanted to know their view on NIYC and how it helps them everyday. After some brainstorming, we came up with a set of questions like
Since it was tough to get hold of all the kids at the same time to handout surveys, we decided to add the survey pages online. Also, we setup a mail chimp campaign and captured their email addresses for future correspondence.
After a week, we had 82 surveys filled. We then organized photo sessions at NIYC. We had a candid photo session and were able to capture high quality pictures of the kids that we could use on the website. We then put up the storybook page with pictures of the kids along with a summary of their responses.
The client was very happy with the outcome of the website. We delivered it on time. Since this was part of the Ad2 Orlando public service campaign, we presented this campaign in the Ad2 public service advertising competition. We secured 3rd place for this project nationally.
The idea of the story book impressed everyone. So, We are planning to generate pages, for students, in the storybook based on the information we have gathered.